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Princeton Digital and VIVA! Communications recently co-hosted the 4th annual Digital Pharma Seminar series in Sydney and Melbourne on July 15 and 21, 2015 respectively.  

 

Chaired by General Manager of Princeton, Gavin Walsh and featuring 13 of Australia’s leading digital health, social media and industry experts, the seminars provided an opportunity for pharmaceutical marketers to expand their digital skills-sets and discover means of leveraging emerging technologies across social media, mobile devices and wearable technologies.

 

Featuring a range of engaging topics and with over 120 delegates in attendance, this years’ Digital Pharma Seminar series proved to be the most successful yet.

 

Social media expert, Nick Bowditch discussed the future of social media and opportunities for Pharma to leverage social media as a powerful communication platform for the pharma industry. Digital Strategist, Paul Ramando illuminated the commanding presence of online brand ambassadors and presented Uber as an example of how to attract and retain brand endorsement.

 

Princeton Digital’s Lachlan Stuart showcased findings from the 2015 Mobile Medics Survey, which offered five-year insights and trends into the clinical use of apps and digital tools. Click here to view the Pharma in Focus news feature for more insights.

 

Medicines Australia’s Tim James, James Boyce and Deborah Monk each outlined why pharma should jump on-board the digital innovation journey whilst touching on the latest Medicines Australia (MA) Code requirements for marketing programs utilising digital technologies. Dragon Claw Founder, Michael Gill discussed the digital capabilities of Patient Integrated Care, whilst Dr Phil Goebel enlightened delegates on data-driven healthcare and transforming technology products into healthcare solutions.

 

The seminars drew to a close with an Industry Panel featuring industry experts Sandro Mancy, Richard Clement, Andrew Moore, Dean Millington and David Gahan who discussed relevant topics such as websites for healthcare professionals, wearable healthcare technologies, ePatients, augmented reality and the BLOODWATCH Lemtrada Monitoring Service by RiskMx.

 

Princeton Digital and VIVA! Digital would like to thank all of those involved in the 4th annual seminar including our guest speakers, delegates and event staff, for making the day such a success.

 

Photos from the Sydney seminar are now up on our facebook page! View the photo's here.

 

Stay up-to-date with Princeton Digital and VIVA! Communications via the following social media channels.

 

Princeton blog – http://www.princetondigital.com.au/news

Twitter – @princetonagency / #digipharma

Facebook – @Princeton Digital / DigiPharma

 

VIVA! Communications blog http://vivacommunications.com.au/blog/

Twitter – @vivacomms / #digipharma

Facebook – @VIVA! Communications / #digipharma

 

On 22nd July 2015 Pharma in Focus published a news article referencing Princeton Digital's 2015 Mobile Medics Survey results presented at the 2015 Digital Pharma Seminar series, highlighting the high acceptance and utlisation of mobile devices amongst clinicians. Read the full Pharma in Focus article here

 

For more information regarding the Princeton Digital Mobile Medics Survey, please get in touch with one of our Business Managers: hello@princetondigital.com.au or 02 9925 1700.

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