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2012 Digital Pharma Seminar

2012 Digital Pharma Seminar

The 2012 Digital Pharma Seminar, hosted by Princeton Digital and VIVA! Communications, is a full day, innovative and dynamic workshop designed to cultivate the digital skills of pharmaceutical marketers and communicators.


Learn from local and international industry leaders, who will share their knowledge and relevant case studies in digital marketing.


Walk away with the building blocks to coordinate a successful digital pharma campaign.


From strategy development, incorporating Medicines Australia Code requirements, to healthcare professional and consumer engagement via digital channels, this Digital Pharma Seminar offers you the chance to join the digital conversation.


Suitable for all skill levels.


Limited seating, bookings essential!


What you’ll learn:

Morning agenda:

  • How pharma can leverage digital – what Australian pharmaceutical marketers should consider
  • Social media – use it to engage your audience
  • 2012 Mobile Medics Survey – Australian stats on smartphone and tablet use for healthcare professionals
  • MA Code and digital – what you need to know


Afternoon agenda:

  • eDetailing – a "how to guide" for pharma
  • Building an app – syndicated, pre-developed and customised apps
  • Digital in the wild – what’s working for GPs?
  • Building a digital road map


Sydney Seminar Melbourne Seminar
Date: Wednesday, August 8, 2012 Date:  Thursday, August 16, 2012
Time: 8:30AM to 5:00PM Time: 8:30AM to 5:00PM
Venue: Stamford Grand, North Ryde Venue:      Hilton on the Park, Melbourne
Tickets:  Full Day $145, Half Day $95 Tickets:  Full Day $145, Half Day $95
Lunch and parking provided Lunch and parking provided
Purchase ticket Purchase ticket


About Princeton Digital


Princeton Digital creates, delivers and manages digital solutions for the Australian pharmaceutical and healthcare industry.


From apps for patients and healthcare professionals, to eDetailing for sales teams, we deliver engaging, effective and scalable solutions.


Our range of products spans the entire digital domain. From a patient iPhone app, to digital advertising opportunities, we can build, deploy and support the ideal solution for you.


Princeton Digital approaches digital projects from a unique perspective. Our in-house digital team has more than 29 years of healthcare experience. As an affiliate member of Medicines Australia, we understand the needs of the pharmaceutical industry.


Our solutions and projects are Code compliant, which means they’re stable, scalable and effective.


About VIVA! Communications


VIVA! Communications is an award-winning, Sydney-based health + wellness communications agency, founded in 2002.


Our agency is also the exclusive Australian representative of GLOBALHealthPR – the world’s largest independent PR group dedicated exclusively to health and medical communication.


VIVA! Communications specialises in connecting, coordinating and managing integrated (traditional + digital + social media) communication campaigns.


VIVA! strategists combine an extensive communications (PR and journalism), public health and science skills set to influence and stand out from the crowd – to be seen and heard.


Our unsurpassed passion for health + wellness communication; innovative campaigns tailored to meeting the unique communication goals of our clientele; and our voracious desire to exceed expectations, is what sets us apart.


From ventricles and vessels, to viruses and vaccines, VIVA! Communications covers the full spectrum of health + wellness communications.


Follow us on Twitter: @vivacomms