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Princeton Digital and VIVA! Communications recently co-hosted the 4th annual Digital Pharma Seminar series in Sydney and Melbourne on July 15 and 21, 2015 respectively.  


Chaired by General Manager of Princeton, Gavin Walsh and featuring 13 of Australia’s leading digital health, social media and industry experts, the seminars provided an opportunity for pharmaceutical marketers to expand their digital skills-sets and discover means of leveraging emerging technologies across social media, mobile devices and wearable technologies.


Featuring a range of engaging topics and with over 120 delegates in attendance, this years’ Digital Pharma Seminar series proved to be the most successful yet.


Social media expert, Nick Bowditch discussed the future of social media and opportunities for Pharma to leverage social media as a powerful communication platform for the pharma industry. Digital Strategist, Paul Ramando illuminated the commanding presence of online brand ambassadors and presented Uber as an example of how to attract and retain brand endorsement.


Princeton Digital’s Lachlan Stuart showcased findings from the 2015 Mobile Medics Survey, which offered five-year insights and trends into the clinical use of apps and digital tools. Click here to view the Pharma in Focus news feature for more insights.


Medicines Australia’s Tim James, James Boyce and Deborah Monk each outlined why pharma should jump on-board the digital innovation journey whilst touching on the latest Medicines Australia (MA) Code requirements for marketing programs utilising digital technologies. Dragon Claw Founder, Michael Gill discussed the digital capabilities of Patient Integrated Care, whilst Dr Phil Goebel enlightened delegates on data-driven healthcare and transforming technology products into healthcare solutions.


The seminars drew to a close with an Industry Panel featuring industry experts Sandro Mancy, Richard Clement, Andrew Moore, Dean Millington and David Gahan who discussed relevant topics such as websites for healthcare professionals, wearable healthcare technologies, ePatients, augmented reality and the BLOODWATCH Lemtrada Monitoring Service by RiskMx.


Princeton Digital and VIVA! Digital would like to thank all of those involved in the 4th annual seminar including our guest speakers, delegates and event staff, for making the day such a success.


Photos from the Sydney seminar are now up on our facebook page! View the photo's here.


Stay up-to-date with Princeton Digital and VIVA! Communications via the following social media channels.


Princeton blog – http://www.princetondigital.com.au/news

Twitter – @princetonagency / #digipharma

Facebook – @Princeton Digital / DigiPharma


VIVA! Communications blog http://vivacommunications.com.au/blog/

Twitter – @vivacomms / #digipharma

Facebook – @VIVA! Communications / #digipharma


The 2012 Digital Pharma Seminar, hosted by Princeton Digital and VIVA! Communications, is a full day, innovative and dynamic workshop designed to cultivate the digital skills of pharmaceutical marketers and communicators.


Learn from local and international industry leaders, who will share their knowledge and relevant case studies in digital marketing.


Walk away with the building blocks to coordinate a successful digital pharma campaign.


From strategy development, incorporating Medicines Australia Code requirements, to healthcare professional and consumer engagement via digital channels, this Digital Pharma Seminar offers you the chance to join the digital conversation.


Suitable for all skill levels.


Limited seating, bookings essential!


What you’ll learn:

Morning agenda:

  • How pharma can leverage digital – what Australian pharmaceutical marketers should consider
  • Social media – use it to engage your audience
  • 2012 Mobile Medics Survey – Australian stats on smartphone and tablet use for healthcare professionals
  • MA Code and digital – what you need to know


Afternoon agenda:

  • eDetailing – a "how to guide" for pharma
  • Building an app – syndicated, pre-developed and customised apps
  • Digital in the wild – what’s working for GPs?
  • Building a digital road map


Sydney Seminar Melbourne Seminar
Date: Wednesday, August 8, 2012 Date:  Thursday, August 16, 2012
Time: 8:30AM to 5:00PM Time: 8:30AM to 5:00PM
Venue: Stamford Grand, North Ryde Venue:      Hilton on the Park, Melbourne
Tickets:  Full Day $145, Half Day $95 Tickets:  Full Day $145, Half Day $95
Lunch and parking provided Lunch and parking provided
Purchase ticket Purchase ticket


About Princeton Digital


Princeton Digital creates, delivers and manages digital solutions for the Australian pharmaceutical and healthcare industry.


From apps for patients and healthcare professionals, to eDetailing for sales teams, we deliver engaging, effective and scalable solutions.


Our range of products spans the entire digital domain. From a patient iPhone app, to digital advertising opportunities, we can build, deploy and support the ideal solution for you.


Princeton Digital approaches digital projects from a unique perspective. Our in-house digital team has more than 29 years of healthcare experience. As an affiliate member of Medicines Australia, we understand the needs of the pharmaceutical industry.


Our solutions and projects are Code compliant, which means they’re stable, scalable and effective.


About VIVA! Communications


VIVA! Communications is an award-winning, Sydney-based health + wellness communications agency, founded in 2002.


Our agency is also the exclusive Australian representative of GLOBALHealthPR – the world’s largest independent PR group dedicated exclusively to health and medical communication.


VIVA! Communications specialises in connecting, coordinating and managing integrated (traditional + digital + social media) communication campaigns.


VIVA! strategists combine an extensive communications (PR and journalism), public health and science skills set to influence and stand out from the crowd – to be seen and heard.


Our unsurpassed passion for health + wellness communication; innovative campaigns tailored to meeting the unique communication goals of our clientele; and our voracious desire to exceed expectations, is what sets us apart.


From ventricles and vessels, to viruses and vaccines, VIVA! Communications covers the full spectrum of health + wellness communications.


Follow us on Twitter: @vivacomms


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